Who are your target audience?

Romantic comedies have always been targeted at a specific market- teenage girls. This is apparent in box office sales, DVD sales etc... When we stereotype a person who watches a romantic comedy you do, as previously stated, picture a female who is from the socio economic grouping of B, C1, C2 or D. These people would be the every day sort of teen.However I wanted to change the audience for a romantic comedy by broadening the target market to both genders.

I focused on the comedic side (screen shots on left) of the rom-com and had a lead female. As most menenjoy a comedy film I felt that to get them to enjoy the rom-com I needed to focus on the comedy in the three products I made. In a recent survey it has been understood there are 10 romantic comedy films that men would watch!! Some of them include; 'About a boy', 'When Harry Met Sally', 'Love Actually' and of course 'Breakfast at Tiffany's.' I noticed that the majority of the selected films were British films and therefore I automatically stood a chance that men would actually watch my rom-com from the trailer I had produced. My market research suggested that I make the genre appealing to men. I feel that I have attempted to do this and done it well. Also with the slogan 'Open your heart to change' I believe this has many different meanings. Obviously, it fits with the trailer. However, it can also apply to the change in men openly watching a romantic comedy film.

I would probably certify my film at a 15 because of the referencing to 'sex' and maybe some of the innuendo that is featured in the trailer. I also feel that this certification fits well with the genre as other romantic comedies are rated at this age. Both the British romantic comedies on the left are aged 15 and above.

So from my three products you can see that my target audience would be both genders above the age of 15 and who fit into a socio-economic grouping of B, C1, C2 and D.