How effective is the combination of your main product and subsidiary tasks?

The combination of my main product and subsidiary tasks are very effective as I have created a marketing brand for the film. Each product contains similar lexis, the poster and trailer have the same slogan and every product has the title featured clearly on it in the same font style and colours. The protagonist also features in all three products so an audience can establish who is in the film. I made sure I controlled each product when it came to making them effective because I wanted to concentrate on what my target audience wanted to gain from the products.
My market research helped in creating each product and this has made them even more effective. When I interviewed members from my target audience they suggested they wanted a romantic comedy to appeal to both genders. I believe I have done this effectively.
The special edition which features in a predominantly male magazine will make the film appeal to men. If it's in the magazine they may give the film a chance. Also the influential actors are on the front cover. The girl for the 'eye candy' and the man for men to look up to and maybe become a role model. The magazine title 'Action' is catchy and applies to both men and women because both genders enjoy a good film. On the front cover you can see that it's not just 'A girl next door' that features in the magazine. There is a list of recommended films that people must see. Men might buy it for that reason but then at least they know about the film and may give it a chance. The poster is simple but effective and relates to the advertising brand. Using the girl on the front would draw in both genders. I think the slogan is also good for bringing in a male audience to the film; 'Open your heart to change.' This works with the trailer and what takes place within the film but its almost a revolutionary suggestion that men begin to watch romantic comedies.

The trailer is also effective when drawing in a new audience. It is a female voice over so men might be interested by the female voice luring them into see the film. As well as this I tried to make the trailer conventional for a romantic comedy but really focus on the comedy side. This is because most men watch comedies. If they can get the humour from the trailer they may want to watch the film. I believe expanding the conventional 'female niche market' has been effective and I feel it would work if the film was released.

All my products are effective because they stick to conventions of a romantic comedy genre. Target markets didn't want a specific new twist on the genre they just wanted it to appeal to a wider audience. People don't necessarily enjoy twists to such an iconic genre of film so I thought it would be best to do some in-depth research and textual analysis into all three products to make them conventional and appealing. The only un-conventional change I made was making the voice over of the trailer female. However this was to draw in the male audience. I have made changes to each product and developed ideas so that they worked better as a brand. The rejected ideas for each product have always been because they may not have necessarily worked or been effective towards the product. I haven't necessarily had any major catastrophes within this process or anything I couldn't get around.

These are some of the pictures I rejected for my subsidiary tasks due to the fact they weren't of high quality and didn't necessarily fit with drawing in a male audience. With the equipment I used I wasn't able to edit the pictures effectively.

I am happy with the final three products and I feel they are effective because they have created a brand for the film, appeal to a wider audience and stick to typical conventions.