Theatrically distributing: A distributer needs to ensure that enough film prints are struck to service all contracted exhibitors on the contract based opening day. They also need to be there on time and make sure the film is shown in a particular theatre with the minimum amount of seats and show times. The distributer is also responsible for ensuring a full line of film advertising material. Such as posters, magazines, newspapers, advertisements, trailers and tv commercials. As I am the only person working on my trailer I am the one who is responsible for the distribution as well as the advertisement. My main task and subsidiary tasks are an example of the advertising side to distributing a film across the world. If I were making the entire film I would have to employ a global, well known company such as Universal (for the U.K only) and Mirimax (U.S.A). These companies also distributed the credible British romantic comedies: 'Love Actually' and 'Bridget Jones' Diary.' I would distribute globally so that many audiences can see the film and I would be able to make as much profit as possible.
Not only have I had to take on the matter of who would distribute my film I have also had to produce the film. I have had to oversee and deliver a film project whilst controlling other issues. However, as I'm not actually making the entire film I do not have to worry about joining a global production company such as Working Titles Films. I would use a global production and distribution company because conventionally you do not get many independent/art house romantic comedy films. In this trailer I shall make up the production team but it would be a global company who would produce and distribute to all MAJOR cinemas.
There are many aspects to consider when marketing a film. The purpose of marketing is to maximise the audience for a film and to therefore maximise its earnings.
Selling a movie: It has been stated that people do not buy a cinema ticket in the same way as they go out and buy a particular brand of drink, knowing you would go back and buy the same brand. You buy the ticket based on the advertisement of the film you have previously seen. A person is usual loyal to the brand but only as it lasts. This is why sequels are made due to the fact they can be marketed around the same brand.
Stars: Well known actors and actresses also help promote the film to potential viewers. Audiences feel comfortable with well known individuals in the actors particular genre of film. However, careers have flopped due to the fact audiences get bored of seeing the same actress as the lead; look at Jenifer Anniston, she is featured in most trashy American rom coms! Actors need to be diverse and a brand needs to be quickly identified with that actor. Luckily I do not have to worry about this issue in my trailer as unfortunately I cannot afford to have the likes of Jude Law and Johnny Depp feature in my film :(! However, if I were actually making a 'Real' movie I would use a range of actors from different genre of film to make the 'brand' new and exciting! No Jenifer Annistons thank you... zzz!
Promotion: This can come in with marketing and distributing...This can take many forms; here are some examples of previous marketing tactics film makers have used...
(Film Premiere, Television Interviews and Posters on Billboards across the U.K and abroad!)
Obviously I won't be doing any of the above. My main task and subsidiaries promote the film I am creating but if I were doing this on a bigger budget these are some of the options I would consider when distributing and marketing 'A Girl Next Door.'
No comments:
Post a Comment