Market Research

The definition of market research is: the systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services.

I believe this will be benefitial to my product before I start storyboarding and creating final ideas as I would like to see if I can bring something new to the genre of romantic comedy and finding out what the consumer wants. I shall do this by filming select few people to answer the questions truthfully so that I can begin to storyboard a new romantic comedy trailer.

The market research shall have the following questions:

• What is your favourite romantic comedy film
• What's the best age restriction to be on a romantic comedy film.
• Would you like to see a male or female lead...
• How could the romantic comedy genre appeal to a wider audience, for instance males...

These questions will help me decide on cast and the content of the trailer.